![]() ![]() ![]() McDonald's didn't directly fund MAC and Me, according to Louis, though financing still came from within the family. "I'm still the only person in the universe that ever had the exclusive motion picture rights to the McDonald's trademark, their actors, their characters, and the whole company." "We became the first to really get into the business of selling product, movies through McDonald's," Louis recalls, a deal that would foreshadow Disney's decade-long cross-promotional agreement with the chain in 1996. He extolled his vision for MAC and Me to anyone and everyone at the company: Not only could there be a cardboard MAC in every McDonald's advertising the theatrical run, then pushing video cassettes when the time came, but the movie's profits would benefit the Ronald McDonald Children's Charities. Louis spent three years bargaining for the movie and television rights to the McDonald's brand. ![]()
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